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SANTISSIMA ANNUNZIATA profumi farmacia firenze
  • 1298

Urbanization of the City of Florence

A rectilinear street is created that from the Duomo reaches Piazza SS. Annunziata: Via dei Servi.

  • 1421

Paving of Via dei Servi

Paving of Via dei Servi.

  • 1471-1482

Palazzo dei Mercatanti

A plan is drawn showing the two-storey buildings in Via dei Servi. These were used as shooters by the 2 most powerful Major Arts: Wool and Merchants. The building of the Farmacia SS. Annunziata belonged to the Merchants' Art (Tiratoio dell'Aquila).

  • 1561

Opens the apothecary

Domenico Brunetti opens a shop used as a pharmacy in the building owned by the Nuns of S. Nicccolò.

  • 17th century


The furnishings still present in the Pharmacy SS. Annunziata.

  • 1876

Annunciation: from apothecary to pharmacy

The "insignia" of the SS is affixed above the entrance. Annunziata, that is a ceramic tondo framed in pietra serena with the scene of the Annunciation. The spezieria takes the name of Pharmacy “under the banner of SS. Annunziata ".

  • 1935

Pharmacy SS. Annunziata

Change the definitive name to become “Pharmacy of the SS. Annunziata ".

  • 1970

Azzerlini spouses

Carlo Azzerlini and Laura Pizzati, married a few months ago, become the new owners of the pharmacy, where some creams were already produced, including Cucumber Cream, used by cyclist Gino Bartali to massage his athletes.

  • 1970-72

Elena and Leonardo Azzerlini are born

Elena will graduate in Economics and Commerce and Leonardo in Pharmacy, who together with her mother will take care of the chemical and technical part. Elena and her father will follow the commercial part and of

  • 1985

Real line of cosmetics

Carlo and Laura begin to produce with more modern and suitable machinery up to have about 150 items.

  • 1991

KER srl

Relocation of the laboratory from the Pharmacy in via dei Servi to the new premises of KER srl, a company acquired to comply with the legislation on cosmetic production. Production with the brand “Farmacia SS. Annunziata from 1561 Florence Italy ".

  • 2004

Debut at the fair

The Pharmacy SS. Annunziata decides to participate, for the first time, in a world-class fair: COSMOPROF in Bologna. The Cosmetic Line of the SS Pharmacy is presented.
Annunziata and are looking for agents / distributors.


Parfum Pharmacy Line

The first perfumes are born and participation in various fairs begins: COSMOPROF in Bologna, WHITE SHOW and ESXENCE in Milan, PITTI FRAGRANZE and PITTI UOMO in Florence,
AMBIENTE in Frankfurt, GLOBAL ART OF PERFUMERY in Dusseldorf.

  • 2008

Historical site

The pharmacy business with the sale of medicines is moved from central Florence to Florence in the north. The Pharmacy SS. Annunziata in via dei Servi becomes the “Historic Center of Pharmacy SS. Announced by
1561 - Florence Italy ".

  • 2011

450 years anniversary

The fragrance commemorating the 450th anniversary of the Farmacia SS is produced. Announced with the perfumes of Florence: iris and its lily.

  • 2015

Korea and Japan

Korean blogger starts product boom for Koreans. A site for the Japanese blows it up for the Japanese.

  • 2017

Environment Line

Creation of a line of 7 fragrances for the environment with a history linked to the Major Arts of medieval Florence.

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